The dashboard is the first screen you see after signing in. It gives a quick picture of how your locations are doing and points out what needs attention. Open it any time with Dashboard in the sidebar.
All numbers on the dashboard respect the top-bar Filters: if a brand, location group, country or city is selected, the dashboard shows data for those locations only.
Layout
At the top, the header says Welcome back with your company name and number of locations. Below it are two tabs: Overview and Recommendations. The Recommendations tab shows a counter with the number of open recommendations.
If no Google account is connected yet, the dashboard shows a No companies yet card with a Connect Google account button. See First steps.
If a connected Google account needs to be re-authorized, a Google account access expired banner appears with a Reconnect button.
Overview tab
Health scores
Three tiles show scores for the stages of the customer journey:
| Tile | What it reflects |
|---|---|
| Awareness Health Score | How visible your listings are. |
| Consideration Health Score | How convincing your listings look to people comparing options. |
| Decision Health Score | How well your listings turn interest into action. |
Each tile shows your score and a Benchmark to compare it with. Scores are calculated from your profile and review data.
Key numbers
| Card | What it means |
|---|---|
| Locations | Number of locations in the current filter. |
| Reviews (this month) | Reviews received since the start of the month. |
| Unanswered | Reviews that have no reply yet. |
| Avg rating | Average star rating across your locations. |
Recent reviews and upcoming posts
Recent reviews lists the latest reviews with author, location, date and rating. Click a review to open it in the review inbox, or click Open inbox to see all reviews.
Upcoming posts lists scheduled posts with their date and type. Click All to open the posts page.
ROI calculator
The ROI calculator estimates the revenue your Google listings bring in. Pick a period with the date button (Last 7 days, Last 30 days, Last 90 days or a custom range). The calculator has three columns:
- Visibility — total listing impressions from Google search and Maps, with the change over the period.
- Engagement — Calls, Website clicks and Driving Directions.
- Estimated Conversions — for online visits, calls and store visits you enter a conversion rate (Conv: in %) and a value per click. The Revenue box recalculates as you type.
The traffic numbers come from Google; the conversion rates and values are your own assumptions and are not saved.
Note: Google reports performance data with a delay of a few days, so the most recent days cannot be selected.
Recommendations tab
Recommendations are suggestions for improving your listings, for example adding photos or a website link to locations that are missing them. Each card shows a title, a short explanation, the funnel stage and how many locations are affected.
- Use the tabs all, awareness, consideration and decision to filter by stage.
- Turn on Assigned to me to see only recommendations assigned to you.
- In Assign to, pick a teammate who should take care of a recommendation, or choose Unassign.
- Click Review to open the details, then Review listings to jump to a pre-filtered list of the affected locations or reviews.
When all your profiles are in good shape, the tab says there are no recommendations right now.